No matter how you roll out the campaign, the kinds of deals you can make with celebrities generally fall in one of the following categories: A one-off endorsement deal means the celebrity is only expected to wear or use your brand’s product for one event. The belief of getting high quality product. Has the person doing your celebrity deals ever spent the night on a tour bus? Popular singer, Joseph Akinwale Akinfenwa known professionally as Joeboy has joined the family of a smartphone brand, Samsung Nigeria. Do they know their way around back stage at a concert? Corporate advertisers can retain our celebrity endorsement law firm either on an hourly basis to coordinate the celebrity endorsement package deal, or on the basis of a percentage of the fees paid to the celebrity after payment of a retainer fee. Despite the generally positive aspects of endorsement on the evaluation of products, in some cases, celebrities cannot substantially help promote products. These deals are typically a marriage of two brands; the company brand and the celebrity brand. Revenue sharing is a good way to secure a celebrity endorsement without putting down more money up-front than you can comfortably afford to spend. Some of the most successful brand-celebrity partnerships my agency has put together include Beyonce/Verizon and Samsung, Taylor Swift/Yahoo-Pepsi, Blake Shelton/Pizza Hut and Pepsi, Jason Aldean/Mountain Dew, Lady Antebellum/Lipton, Elvis Presley/Reese’s and Elvis Presley/Budweiser/Dale Earnhardt Jr. An estimated $50 billion is being spent globally on event sponsorships and celebrity endorsements. One-off deals are much more common with celebrities than you’d think – while athletes, for example, are typically locked into multi-year deals with a particular brand, celebrities aren’t usually expected to make the same commitment. Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald’s, Vitamin Water, and … You should also consider what audience you’re trying to reach and the fan base your celebrity partner brings. Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. The five-time Super Bowl winner is worth around $180 million. Our clients include Pepsi, Pizza Hut, Lipton and Mountain Dew. Offering merchandise is a good (and cheaper) way to get your brand’s name out there. Can they have a normal conversation with a global superstar? As the face of your brand, every move they make is a reflection of your brand positioning. For example, Sofia Vergara has a long-term endorsement deal with Procter & Gamble, the makers of the Head & Shoulders shampoo. This is a partnership, so when you hire a spokesperson you are telling your potential customers that this person represents your company and its values. This is Part 2. 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